PET - Plain English Taxonomy

Label: Expense Operating Advertising And Marketing Amount
TREF ID: DE13111
Data Type: xbrli:monetaryItemType
Period Type: duration
Balance Type: debit
Business Description & Guidance:
This is the value, during the relevant period, for any advertising and marketing expense incurred by the reporting entity. That is activities associated with the promotion or delivery of goods or services, brand or entity. Includes: promotion and sponsorship activities. 

Usage
Form Labels
Label:
Guidance:
Advertising/marketing
Includes: expenses for which administration fees are charged, within the meaning given Superannuation Industry (Supervision) Act 1993. Report the total expense charged by an administrator where the administrator is also a service provider of activities other than administration e.g. custodial, and the expense is not segregated by activity type.