PET - Plain English Taxonomy

Label: Expense Operating Advertising Not Sponsorship Or Employee Amount
TREF ID: DE7558
Data Type: xbrli:monetaryItemType
Period Type: duration
Balance Type: debit
Business Description & Guidance:
This is the value of advertising costs expensed during the relevant period, other than those for sponsorship and those related to employee costs. Advertising expenses are the costs incurred by a business for promotional and publicity campaigns aimed at bringing the activities of the business to the attention of consumers for the purpose of increasing sales. 

Usage
Form Labels
Label:
Guidance:
Advertising
Exclude: - in-house costs (e.g. wages and salaries of own advertising staff); and - sponsorship expenses.
Label:
Guidance:
Advertising
Exclude: - in-house costs (e.g. wages and salaries of own advertising staff); and - sponsorship expenses.
Label:
Guidance:
Advertising
Exclude: - in-house costs (e.g. wages and salaries of own advertising staff); and - sponsorship expenses.