PET - Plain English Taxonomy

Label: Expense Operating Advertising Agencies Amount
TREF ID: DE7559
Data Type: xbrli:monetaryItemType
Period Type: duration
Balance Type: debit
Business Description & Guidance:
This is the value of advertising costs paid or payable to advertising agencies only, that have been expensed during the relevant period, other than those for sponsorship. Advertising expenses are the costs incurred by a business for promotional and publicity campaigns aimed at bringing the activities of the business to the attention of consumers for the purpose of increasing sales. 

Usage
Form Labels
Label:
Advertising: Payments to agencies
Label:
Advertising: Payments to agencies
Label:
Advertising: Payments to agencies