Label: | Expense Operating Advertising Radio TV Direct Amount |
TREF ID: | DE7560 |
Data Type: | xbrli:monetaryItemType |
Period Type: | duration |
Balance Type: | debit |
Business Description & Guidance: |
This is the value of advertising costs paid or payable directly to radio or television stations only, that have been expensed during the relevant period, other than those for sponsorship. Advertising expenses are the costs incurred by a business for promotional and publicity campaigns aimed at bringing the activities of the business to the attention of consumers for the purpose of increasing sales. |
Usage
Form | Labels | |
Label:
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Advertising: Payments made directly to radio or television |
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Label:
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Advertising: Payments made directly to radio or television |
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Label:
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Advertising: Payments made directly to radio or television |