PET - Plain English Taxonomy

Label: Expense Operating Advertising Press Direct Amount
TREF ID: DE7561
Data Type: xbrli:monetaryItemType
Period Type: duration
Balance Type: debit
Business Description & Guidance:
This is the value of advertising costs paid or payable directly to newspaper organisations, that have been expensed during the relevant period, other than those for sponsorship. Advertising expenses are the costs incurred by a business for promotional and publicity campaigns aimed at bringing the activities of the business to the attention of consumers for the purpose of increasing sales. 

Usage
Form Labels
Label:
Advertising: Payments made directly to the press
Label:
Advertising: Payments made directly to the press
Label:
Advertising: Payments made directly to the press